e-Demption in action
Dr Pepper – The Pepperhood
Objective
- Encourage trial.
Mechanic
- The Pepperhood members played online games and quizzes to win prizes.
- Before playing they were asked if they had tried Dr Pepper.
- If they answered ‘No’, they could download a coupon entitling them to a free 500ml bottle of Dr Pepper or Dr Pepper Zero.
PIMS-SCA
- Supplied e-Demption to power the promotion including coupon production, coupon processing web page creation, coupon print notification emails plus additional coupon usage insight.
- Fixed Fee covered all coupon redemptions.
Kellogg’s – Claim A Free Box of Cereal
Objectives
- Drive loyalty of brands against own label/competitors.
- Drive trial of innovation brands e.g. Special K variants, Crunchy Nut variants, Coco Pop variants & Krave.
Mechanic
- 20 million promotional Kellogg’s packs featured unique coupon codes.
- Consumers collected 3 unique codes and were directed to a promotional microsite to choose their cereal and claim their free product e-coupon.
- Codes were verified and consumers emailed a print link to download and print their coupon.
- One coupon download per email, per day.
PIMS-SCA
- e-Demption powered the e-coupon element of the activity.
- A Fixed Fee covered the promotional set-up, risk protection, all coupon redemptions from 0–100%, back-end reporting on all coupon activity including coupon request, prints and usage details.
Coca-Cola – Free Bottle via Facebook
Objective
- Drive 16–20 year olds to trial & register with Coke Zone.
Mechanic
- A series of ad banners targeted 16–20 year old Facebook users.
- Participants clicked the ad to be directed to a Coke Zone promo web page.
- After accepting the t’s & c’s they received a secure email link containing a free bottle coupon, redeemable at all retailers.
PIMS-SCA
- Guaranteed only 25,000 consumers would receive the secure coupon link.
- e-Demption generated the secure coupon link and managed the distribution of all printed coupons.
- Provided a Fixed Fee to cover set-up costs, promotion management plus coupon redemptions 0–100%.
Carling – Perfect Pint Experience
Objectives
- Drive rate of sale.
- Increase household penetration.
Mechanic
- Unique codes printed on promo packs of Carling and promo game cards.
- The Perfect Pint Experience – participants entered codes at www.carling.com and described their Perfect Pint Experience; What? Where? With whom?
- 5 top ideas would be turned into reality by Carling, up to a value of £15,000 each.
- Additionally, 1 in 10 participants entered their unique codes for the chance to win millions of other prizes; Carling Cup Final tickets, £200 Ticketmaster gift vouchers, tailor-made Carling weekender parties plus 50p Carling MONP coupons.
PIMS-SCA
- e-Demption powered the e-coupon element of the activity including coupon design, generation of the secure web link plus all back-end reporting on coupon activity.
- A Fixed Fee covered the promotional set-up & risk protection of the entire campaign, including all MONP coupons from 0–100%.