e-Demption in action

Case study artwork

Dr Pepper: The Pepperhood

Objectives

  • Encourage trial.

Mechanic

  • The Pepperhood members played online games and quizzes to win prizes.
  • Before playing they were asked if they had tried Dr Pepper.
  • If they answered ‘No’, they could download a coupon entitling them to a free 500ml bottle of Dr Pepper or Dr Pepper Zero.

PIMS-SCA

  • Supplied e-Demption to power the promotion including coupon production, coupon processing web page creation, coupon print notification emails plus additional coupon usage insight.
  • Fixed Fee covered all coupon redemptions.